Seen Safety was founded by two industrial designers with a mission to prevent mistaken-for-game hunting accidents, and has now expanded into advanced detection technology to prevent workers being struck by mobile plant. Seen’s specialty technology area is using infrared lasers to detect reflective tape on high visibility day-night safety gear.
Seen’s designers are dedicated to developing high quality, user-friendly products which provide a meaningful safety benefit without getting in the way of productivity, or requiring people to change their behaviour to receive a safety benefit.
Seen customers are industry-leading companies from a variety of sectors who share our zero-harm vision, and realise that extra layers of safety are needed to prevent inevitable mistakes becoming life-changing accidents.
Originally named Hunter Safety Lab (and subsequently re-named Seen Safety Limited in 2018) the company first developed the award-winning and globally unique IRIS hunter detection system to prevent mistaken-for-game hunting accidents. Being hunters themselves, the two founders understood the problem, and had seen first-hand the fear, heartache, and grief hunting accidents cause. This motivated them to design and develop a compact battery powered laser sensor to warn a shooter if they target their hunting partner (most victims are shot by their mate). The patented IRIS (Infrared Retroreflector Identification System) technology used in this application is used in Seen’s industrial sensors today.
Although the IRIS hunting sensor is a fantastic product and won the supreme product design award at the 2014 New Zealand Best Design awards, hunters were unable to overcome the ‘it won’t happen to me’ mentality, and so the company needed to look elsewhere for commercial applications.
As a first step, they began work with Waratah NZ (a subsidiary of John Deere) to develop a safety product for the forestry industry. This sensor, called a Head Orientation Sensor (HOS) is used on mechanical tree harvester heads. It warns the operator when the chainsaw bar is pointed towards the cab as a mitigation against the danger of chain-shot. This product won the 2017 New Zealand Workplace Safety Award for Best Use of Technology. Unfortunately a regulation change in Canada requiring even thicker bullet-proof glass in harvester cabs meant John Deere shelved the project at beta stage.
The silver lining was that Seen learned how to design wide-angle sensors suitable for heavy industrial applications, and this set them in good stead for the development of the IRIS 860 sensor for mobile plant. The Seen team are proud to have developed this simple, practical, and affordable tool which will save lives and prevent workplace accidents right around the world.
Supreme Winner “Best Product” for IRIS hunter safety system. 2014 New Zealand Best Design Awards.
Winner “Special Judges Commendation”. IRIS hunter safety system. 2014 Safeguard New Zealand Workplace Health & Safety awards
Winner “Best use of innovative design or technology” for Waratah Head Orientation Sensor. 2017 Safeguard New Zealand Workplace Health & Safety Awards
CEO / co-Founder
Chief Design Officer / co-Founder
Head of Engineering
Head of Sales
Dr Andrew Dunn
Seen is grateful to the following for their support and assistance:
IMPORTANT. Seen IRIS 860 sensors can provide additional information to the operator but are not intended to provide active safety functions or control the machine. Seen sensors do not replace the need for proper operator training and best practice safe operating procedure. The operator must always look to check the way is clear before moving the vehicle. Detection can never be guaranteed.