Seen is a New Zealand company, founded by designers and engineers who want to make the world a safer place by developing intuitive collision avoidance technology to protect those at risk of being killed or injured by mobile plant or thrown objects.
After successfully developing the award-winning and globally unique IRIS hunter detection system, we enlarged our focus to include occupational safety, especially the need to mitigate the risk of accidents involving pedestrians working near mobile plant. This new focus on industrial applications resulted in a re-brand and name change to ‘Seen’ in 2018.
Seen works with industry-leading companies in a number of sectors to develop solutions that help ensure the safety and wellbeing of their workforce.
Winner, 2017 New Zealand Workplace Health & Safety Awards.
Best use of innovative New Zealand design or technology.
Winner, Best Product 2014 BEST Design Awards
CEO / co-Founder
Michael has a first-class honors degree in Industrial Design from Massey University, and a New Zealand Certificate in Mechanical Engineering (NZCE). Prior to founding Hunter Safety Lab / Seen, Michael spent eight years as Lead Interaction Designer for the award-winning Wellington web design and development agency Springload. Michael has a lifetime interest in outdoor related pursuits including rock climbing, hunting, and mountain biking.
Chief Design Officer / co-Founder
Prior to Hunter Safety Lab / Seen, David worked as an industrial designer for Phil&Teds developing nursery and juvenile products. His product The Nest, won a number of industry innovation awards and featured on the Today Show and Martha Stewart Show. David completed a BA in Philosophy at Victoria University before joining the army as a combat engineer troop commander. David subsequently completed a degree in industrial design from Wellington Polytechnic/Victoria University. David’s interests include design, hunting, climbing, white water kayaking and mountain biking.
Head of Engineering
Simon is an electronics engineer specialising in laser sensor and measurement systems. He was one of the founding engineers at Surveylab (Ike GPS) from 2006 – 2012, before he left to work as a consultant for a wide variety of clients including Hunter Safety Lab and Ike GPS. IkeGPS is probably the only other significant full time optical/electronics designer/manufacturer working in a similar field to Hunter Safety Lab / Seen in NZ. Simon’s skill and resourcefulness help create production-ready, affordable, and reliable products aimed at the global market. He was the lead engineer for HSL’s flagship IRIS hunter safety product, the Waratah HOS sensor, and now Seen’s IRIS 60/8 sensor.
Investor Director / Head of Sales
Since returning from 25 years living and working abroad Steph has become an active early stage investor in a variety of sectors, predominantly via Angel HQ in Wellington. She has worked in investment advisory, co-founded the first commercial hedge fund database product with TASS Management in London, founded a UK events company and associated charity, climbed Mt Kilimanjaro, had a couple of kids and renovated a few properties. She has a BA in literature and a BSc in Zoology. Steph brings international start-up and investor relations experience to Seen.
Mike is currently an Executive Director at Craigs Investment Partners and represents Craigs on several related boards and funds. Prior to this Mike worked with ABN AMRO, Brierley Investments and Ernst & Young. Mike is an investor and director in the glass services, indoor plant hire and social media monitoring industries. He is a member of the Institute of Directors, INFINZ, AngelHQ and an Authorised Financial Advisor. He holds a BCom, LLB. Mike brings strong commercial and investment experience to the Seen board.
Bron is the founder and CEO of a highly successful digital design agency in New Zealand. She has built her company, Springload, up to a 65 strong team across both New Zealand and Australia. Over the last 15 years she has worked with many high profile clients including a number of large banks in both NZ and Australia, the NZ Red Cross, multiple local and central Government agencies, international arts festivals, and many highly successful medium to large corporations across NZ. Her strength is in future thinking, and digital strategy. She is a disruptor and an innovator, and brings a huge wealth of digital thinking and behavioural science to her clients’ businesses as well as her own.
General Partner, InSite Partners, LLC and Director of Source Photonics. Dr Major brings over 20 years of experience as a research scientist, senior engineer, product development director, senior vice president, general manager, CEO, and chairman, in the laser, optics and electronics industry in the US and other countries.
Seen is grateful to the following for their support and assistance: