Seen Safety is a New Zealand company, founded by designers and engineers on a mission to make the world a safer place. Our specialty area is using lasers to detect those at risk of being killed or injured by mobile plant or thrown objects – from bullets to bulldozers.
We are particularly focused on user-centred design and developing products which provide a meaningful safety benefit without getting in people’s way, or requiring them to change how they behave to receive the safety benefit.
After successfully developing the award-winning and globally unique IRIS hunter detection system, we shifted our focus to include occupational safety, especially the risk of accidents involving pedestrians working near mobile plant. This new focus on industrial applications resulted in a name change to ‘Seen Safety’ in 2018.
Seen Safety works with industry-leading companies in a variety of sectors to develop solutions that help ensure the safety and wellbeing of their workforce.
Seen Safety’s awards
Supreme Winner “Best Product” for IRIS hunter safety system. 2014 New Zealand Best Design Awards.
Winner “Special Judges Commendation”. IRIS hunter safety system. 2014 Safeguard New Zealand Workplace Health & Safety awards
Winner “Best use of innovative design or technology” for Waratah Head Orientation Sensor. 2017 Safeguard New Zealand Workplace Health & Safety Awards
CEO / co-Founder
Michael has a first-class honors degree in Industrial Design from Massey University, and a New Zealand Certificate in Mechanical Engineering (NZCE). Prior to founding Hunter Safety Lab / Seen, Michael spent eight years as Lead Interaction Designer for the award-winning Wellington web design and development agency Springload. Michael has a lifetime interest in outdoor related pursuits including rock climbing, hunting, and mountain biking.
Chief Design Officer / co-Founder
Prior to Hunter Safety Lab / Seen, David worked as an industrial designer for Phil&Teds developing nursery and juvenile products. His product The Nest, won a number of industry innovation awards and featured on the Today Show and Martha Stewart Show. David completed a BA in Philosophy at Victoria University before joining the army as a combat engineer troop commander. David subsequently completed a degree in industrial design from Wellington Polytechnic/Victoria University. David’s interests include design, hunting, climbing, white water kayaking and mountain biking.
Head of Engineering
Simon is an electronics engineer specialising in laser sensor and measurement systems. He was one of the founding engineers at Surveylab (Ike GPS) from 2006 – 2012, before he left to work as a consultant for a wide variety of clients including Hunter Safety Lab and Ike GPS. IkeGPS is probably the only other significant full time optical/electronics designer/manufacturer working in a similar field to Seen Safety in NZ. Simon’s skill and resourcefulness help create production-ready, affordable, and reliable products aimed at the global market. He was the lead engineer for Hunter Safety Lab’s flagship IRIS hunter safety product, the Waratah HOS sensor, and now Seen’s IRIS 60/8 sensor.
New Zealand Sales Manager
Hamish brings a wealth of sales and business development experience to Seen, including many years building B2B relationships for NZ companies here and offshore. Career highlights include roles with Apple NZ, Learning Media, Superstructure, GNS Science, Fleetwise, Formway, Metalform, Shoe Clinic, and Aptelisense.
Mike is currently an Executive Director at Craigs Investment Partners and represents Craigs on several related boards and funds. Prior to this Mike worked with ABN AMRO, Brierley Investments and Ernst & Young. Mike is an investor and director in the glass services, indoor plant hire and social media monitoring industries. He is a member of the Institute of Directors, INFINZ, AngelHQ and an Authorised Financial Advisor. He holds a BCom, LLB. Mike brings strong commercial and investment experience to the Seen board.
Dr Andrew Dunn
Dr Andrew Dunn (MNZM, ED) is a family physician, convenor of Professional Conduct Committees , deputy chairman of Medic Alert (NZ), Board member of Medicus. He recently retired from the New Zealand Defence Force (NZDF) after 20 years’ service. Roles included Health Advisor for all NZDF deployed missions , Director of Army health , Chairperson of the Five Nations Medical Intelligence Committee (2005), New Zealand’s representative on the Five Nations Health Interoperability Committee ( 2002 -2012) and commander on the NZ Combat Hospital in East Timor ( 2000). He holds a post graduate diploma in Aviation Medicine with an interest in the interface between humans and machines.
Bron is the founder and CEO of a highly successful digital design agency in New Zealand. She has built her company, Springload, up to a 65 strong team across both New Zealand and Australia. Over the last 15 years she has worked with many high profile clients including a number of large banks in both NZ and Australia, the NZ Red Cross, multiple local and central Government agencies, international arts festivals, and many highly successful medium to large corporations across NZ. Her strength is in future thinking, and digital strategy. She is a disruptor and an innovator, and brings a huge wealth of digital thinking and behavioural science to her clients’ businesses as well as her own.
Dr Jo Major
General Partner, InSite Partners, LLC and Director of Source Photonics. Dr Major brings over 20 years of experience as a research scientist, senior engineer, product development director, senior vice president, general manager, CEO, and chairman, in the laser, optics and electronics industry in the US and other countries.
Seen is grateful to the following for their support and assistance: